Drawings about Paulista - Cultural turn - IMS, IMS Paulista - SP
“Drawing on the Paulista”, the Instituto Moreira Sales – IMS Paulista, It was part of the Cultural Turn 2019. A drawing activity observation was developed in two stages: an individual and one collective. in the first, participants made a graphic heating the surrounding building IMS. After, collective designs were made in large formats, where each group had the freedom to invent its own dynamic of interaction, observation and participation. At end, the drawings were displayed to all participants in the IMS lobby.
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IMS Paulista